Visit us stand Professional Beauty London 2023

We are delighted to invite you to join us at Professional Beauty London 2023 on March 5-6 at Excel London. Join us as we showcase our Italwax products, do live demonstrations and answer any questions you may have.

We have some exciting products to share with you all, ranging in different formulas and textures.

For this blooming 2023 season, Italwax has prepared some attractive products.


The same formula that you know and love has a new look! Introducing the new packaging for Pour Homme – designed with male hair removal in mind, it comes in a beautiful metallic grey colour, formulated with natural pine resins and is available in 1kg bags.


Meet Pour Homme BARBER EDITION! We introduced our newest product at Cosmoprof Bologna earlier this year, and we cannot wait for everyone to try it! This teal blue hot film wax is exclusively formulated with natural synthetic resins, designed for beard styling and male full-face waxing procedures. It is now available in 500g bags, the perfect size for face depilation.



Italwax is officially launching the innovative, easy-to-use Glowax kit, bringing face waxing procedures to a completely new level. Our goal was to make a home-use waxing kit that is easy, fuss-free and accessible to anyone, not just professionals! This kit includes everything you need for personal use or as a busy beautician.


– 100% made in Italy wax heater, specially created to be used with Italwax film waxes

– Cherry pink – a new glittery member of our film wax family, created for delicate areas waxing procedures (pine resin-free)

– Product refills are available

TOP LINE ORCHID, for sensitive skin

Available in completely restyled and elegant packaging, Orchid is the first Top Line transparent film wax which does not contain Titanium Dioxide. Characterised by a thin texture, it is easily applied to the skin and has a faster setting time, making it more time-efficient for busy salons. In addition, Orchid has been enriched with a gentle and pleasant aroma, making it the first scented product from the Top Line film wax selection. The Orchid fragrance actively contributes to the balance of the body’s vital energy, igniting a calm and soothing feel.

We haven’t forgotten about our other members of the Top Line family – you can now find Coral, Pink Pearl and Crystal in our newly designed packaging with the same formula you know and love.

Returning to ExCeL London in March 2023, Professional Beauty London is back bigger and better than ever. Don’t miss this opportunity to build new connections with your suppliers, industry experts, and fellow professionals. 

Make sure you pop by and visit the Italwax team on stand T22 to see what we have on offer for Professional Beauty visitors. As always, if you are unable to attend or if you have any further questions, our mailbox is always open. Contact us at

Can’t wait to see you there! Remember to follow us on Instagram @italwaxuk to stay updated on all our products and more news about the event.

We look forward to welcoming you to the show.

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